WARREN KORNBLUM
Keynote Speaker
Consultant
Corporate Motivator
Brand Activist
Author
What To Expect From Warren's Keynote Presentations?
Whether he's speaking in a small conference room, conducting an executive seminar or addressing an audience of thousands ... Warren's goal is to be compelling and motivational. He always speaks "with" rather than "at" his audience making sure he touches on real and topical issues facing the organization or group. He is a passionate advocate for the power of brand marketing and the importance of the brand being embraced by the entire enterprise. Warren is in the final stages of completing his first book entitiled, "LIKE MINDED ... A Step by Step Guide To Achieving Share of Heart and Genuine Brand Devotion". He delights in leaving the stage knowing that he's made a difference by challenging and inspiring his audience to have a renewed passion for themselves and their brands.
Share of Heart
Warren is considered a leading creative thinker in the ever-growing area of "emotional branding." He details the need for brands, be they people or organizations, to develop an emotional connection with their consumers. He is a passional advocate for the customer and the need for developing a relevant position in their mind. While "share of mind", "top of mind" and "share of wallet" are very important, Warren's belief is that when people not only "think" of you but "like" you you've achieved the most important share of all ... "SHARE OF HEART".
Motivation
From the moment he accepts an invitation to present, Warren is dedicated to delivering an address that will connect with his audience and make a difference. His goal is to challenge those attending to better themselves no matter how good they are. Whether it's something he actually says during his talk or a thought that his remarks cause, Warren's intent is to motivate as many people as he can. He always tries to provide current and topical insights that leave "ah hah" moments for those in attendance.
Inspiration
An unabashed brand activist, Warren shares many interesting stories and anecdotes about how great campaigns are conceived and executed as well as how great ideas are sometimes passed over. His sessions are thought-provoking, challenging and inspirational. In Warren's words, "there are a lot of smart people teaching the textbook basics of marketing and branding. That's not my goal. I hope to share the fruits of my career with the audience. To provide them with insight and to provoke thought".
Relevance
A big challenge for all business executives and especially brand stewards is to ensure they are both relevant and unique in their consumers' mind. The best executives understand that they need to view themselves as irrelevant when it comes to understanding and communicating with their customers. It's not about them but rather the development of an acute ability to understand the target consumer. How they live, work, love and most of all, what they look for in specific category brands. Relevance is critical to gaining "Share of Heart."